Take Over Scoop
.....By Bingo Doberman
Hey there, remember
me ? I'm the same Doberman that regales you now and again in the
`middles' of your morning papers, narrating to you my own exploits
and those of my walking companion, Maxwell Pereira ! Well, here's
another of my canine journalistic forays, to share with you an extraordinary
experience I had on Rajpath the other day.
Like usual, my walker-man
and I were walking down at break of dawn, nearing the India Gate,
faintly visible in the distance, silhouetted against the horizon.
My ears perked up even as I sensed suddenly a black and yellow taxicab
creeping up to us from behind, and finally keeping pace alongside.
My walker-man, immersed as he was in a dream world of his own, did
not lessen the length of his stride. Not till a cricket-cap clad
head of this pip-squeak of a smarty peeked out of the cab, with
a "Please Sir, will you please help us".
Being the policeman
ever ready to respond to a call for help, my companion's pace immediately
slackened, and that was signal enough for the young lad to jump
out: "You see Sir, we are shooting an ad film. We want a morning
walker with a dog. And we need to do it even as the first rays of
the rising sun break the horizon".
you'll have to look elsewhere" was the curt reply the lad got,
as my walker-man resumed his pace. The lad wouldn't give up, "Sir,
please sir, this is a big one sir, the one time mega scoop, that's
going to be the mother of all ads." Apparently this tickled
my companion's curiosity enough to probe: "For whom is this
ad ?" "It's for this national daily, sir. It's the one
that's aimed at knocking out all their competitors in the field."
Now wasn't that really something ! My boss was hooked: "You
mean, all ? Every one of them ?" "Yes sir, each and every
one of them. It will be a straight knock out. A clean take over."
Well, well, well
!! This now was really interesting ! And intriguing ! An ad to knock
out all competition. And an opportunity to participate in a corporate
war. To see at first hand how the media giants do it ! This was
not to be missed. I could read my master's mind. "Bung ho !"
he said, "where is this shooting ?"; even as he got into
the taxi, with me following suit, to be ensconced regally beside
him on the back seat. Totally 'bindas', and thrilled at the prospect
of a car ride -- take overs or no take overs.
The taxi turned around,
and took us to Vijay Chowk, and up the Raisina Hill -- all the while,
the youngster jabbering away, telling us how he is part of this
major Agency entrusted with the task of creating an all time great
one ! As we alighted, we found the rest of the crew, with expensive
looking TV cameras that were perched on tripods, and set up on Rajpath
between the North and South Blocks.
And then among the
members of the motley crew we were to meet, was this handsome Adonis
of a specimen of homosapiens who was introduced to my boss as the
male model for the shoot. It was then, and only then that realisation
dawned on him, that he'd been conned into cooperating. That after
all, the chance to be the model in the ad was definitely not going
to be his. All that they wanted was only the four-legged me ! I
could sense disappointment writ large on my walkerman's mug, but
he kept a straight face even as he assured the good looking guy
that, "My Bingo's okay. He won't bite you. Not when I've told
him not to." It was an anti climax. But my boss can be pretty
gracious about such things !
So you see, yours
truly minus his regular, but with a substitute walker-man, had to
be the star of the day. If and when this mother of all ads comes
out, and whether or not credits are given to me for enriching it's
contents, when you do see it on your TV screens you will know it's
me, your Bingo Doberman. Running alongside this Greek god and up
the slopes of Raisina Hill, against the backdrop of rays from a
glowing rising sun. Helping this hopeful 'daily' knock out all competition
in the field of English newspaper readership !
Back to Publications
Right © Maxwell Pereira: 3725 Sec-23, Gurgaon-122002. You can
interact with the author at http://
www.maxwellperira.com and email@example.com
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